How much marketing funds do you waste on partners that are not performing or do not fit your current goals?
Vendors, ISV’s and distributors in general have a excellent understanding of their managed partners. For unmanaged partners that often is a lot different. The information is poorly maintained or simply outdated. New high potential partners are rarely identified at an early stage. The potential of these partners may not be recognized and marketing euro’s are spend to maintain non-performing partners.
The Unmanaged Partner program contains these elements:
Database update: Update your partnerdata with our up-to-date database and fix the differences
Contact the unmanaged partners to update their profiles
Interview the unmanaged partners and identify their current business priorities and ambition
The program will be fully tailored to your specific requirements